Don’t worry, there are no standardized tests here — just accountability done right. Continuing this month’s theme of ‘behind the scenes at Royal Rose Properties,’ we’re going to give you a glimpse this week into the system that Royal Rose Properties uses to make sure that every property gets attention when it needs it. […]
It only takes one bad expression to leave a bad impression. Royal Rose Properties recently signed a new owner, took over management of their single property, and was fired by that owner, all within a month. It was a shock to us; first time it’s happened in years. When we sat down to review exactly […]
Even the best ad in the world can’t save you from a showing agent having a bad hair month. So having followed the suggestions laid out in Parts I and II, you’ve reached the point at which your house looks good, everything is in good repair, you have good pictures, your ad is well-written and […]
Number Crunch is like Captain Crunch meets alphabet soup. Only it’s nothing like that at all. The numbers from the first part of this post vary for a lot of reasons, and unfortunately it’s difficult for a DIY landlord to figure out what they’re ‘supposed’ to be. Every season, every neighborhood, every website you can […]
Holla if you played Number Crunchers in elementary school. In modern rental marketing, there are several distinct stages that a person passes through on the way from ‘person who has seen one of your ads’ to ‘signed tenant.’ In modern rental marketing analysis, each transition between those stages is something that can and should be […]
Why and how would you need to do a bunch of stuff on other people’s web pages in order to boost your own page’s rankings? The answer is in the links. Last time: On-Page SEO. In part I, we talked about how SEO for Property Managers has changed in the past decade, and part II […]
Some of this is more accurately described as “on-site,” but that just gets confusing, so we’ll stick with the on-page/off-page categories. Last Time: What Is SEO? Welcome to part 2 of our five-week-long primer on SEO for property managers. This week, we’re talking about the kinds of optimizations you can perform on your company’s […]
We’re exploring the difference between how old someone is and which generation they were born into. In Part 1, we talked a bit about how it’s possible to ‘target’ a rental ad to one of the three major age groups (18-35/36-65/65+) by emphasizing different values for yourself and your home. Today, we’re going to talk […]
We’re exploring the difference between how old someone is and which generation they were born into. There’s a lot of material on the Internet about how to market to ‘Millennials.’ We’ve even written some of it ourselves! After seeing a killer video by serial preconception-destroyer Adam Conover, we’ve started to reconsider what exactly all of […]