The strategies you do when marketing your rental is usually highly correlated to the quality of the applicants you will find yourself screening to fill vacancies. Since most prospects will view your website and other social media platforms first, you need to seduce them with attractive photos. To find the best renters, you want as […]
Flesh out the ideal renter that you visualize as you write and market your listing. Last week, we defined what exactly a ‘target market segment’ was, and also talked a bit about the relationship between features, benefits, and market segments. Now we’re going to tell you exactly how to pick out market segments for your […]
Understanding your target market will help you know how to cater to your prospects. If you want your rental advertisement to really be successful, you have to stand out from the sea of other similar rental advertisements in the minds of your readers. One of the best ways to do that is to make the […]
Good pictures are worth thousands of good advertising copy. A first impression ALWAYS lasts, and that applies to the first impression your rental property makes on the public. How would you give the best first impression? That’s right, it’s right there in the title: with GOOD PICTURES. You literally never get a second chance to […]
Most cities in Metro Detroit are worlds apart. The Metro Detroit area is one of the most polarized areas in the nation. One part is populated with people who tend strongly to be low-income, low-education, and low-demographic. The other is populated with people who tend to fall much closer to the national averages in those […]
More than cosmetics, a spiffy home protects a homeowner’s investment. Royal Rose Properties has a system for making sure that all of the necessary repairs get done before we try to move a new tenant into your home — but sometimes, doing more than is strictly necessary can be a big benefit to your bottom […]
Technology can be the solution, but that’s after first defining what the problem is. Thanks to the loss of two once-great showing agents over the course of three months, Royal Rose Properties found itself faced with a dilemma: hire new agents and deal with all of the trial-and-error that comes with it, or find another […]
If you know what you’re doing, you can get some high-quality photos from the default camera app on your smart phone. So you’ve got a house, and you’ve got ad copy that you’re pretty sure will sell readers on seeing that house — but this is the Internet age, and copy alone doesn’t sell anything […]
People hate being sold to by the stereotype of the used car dealer. So you’ve got a property that’s ready to have someone move in. So how do you get someone to move in without spending a boatload of money marketing it? This is exactly what the Internet is good for! So today we’re going […]
Warm, cozy and safe – might not be all that tenants look for when deciding to rent your property. So you’ve got yourself a single-family residence that no one is living in, and you’ve decided that you want to rent it out to make some side money, and you’ve decided that you’re going to personally […]