Tag: rental marketing

How To Make Extra Cash From Your Rental on Airbnb

Airbnb actually now has more listing than hotels have rooms! Short-term rentals have become a booming business for people looking to make a little extra money. Online platforms like Airbnb have seen an explosion of property owners listing their properties. The rapid growth stems from travelers now opting for short-term rentals over hotels for a […]

How To Use Social Media To Promote Your Rental Property

Most property owners have moved away from traditional advertising campaigns, like print ads, and have started using some form of social media to help drive traffic. With billions of regular users and dozens of tools and apps at your disposal, you need to implement the right social media strategy for maximum exposure.  Target Your Audience […]

Tips For Photo And Video When Marketing Your Rental

The strategies you do when marketing your rental is usually highly correlated to the quality of the applicants you will find yourself screening to fill vacancies. Since most prospects will view your website and other social media platforms first, you need to seduce them with attractive photos. To find the best renters, you want as […]

Target Market Segments with Your Rental Ads, Part II

Flesh out the ideal renter that you visualize as you write and market your listing. Last week, we defined what exactly a ‘target market segment’ was, and also talked a bit about the relationship between features, benefits, and market segments. Now we’re going to tell you exactly how to pick out market segments for your […]

Target Market Segments with Your Rental Ads, Part I

Understanding your target market will help you know how to cater to your prospects. If you want your rental advertisement to really be successful, you have to stand out from the sea of other similar rental advertisements in the minds of your readers. One of the best ways to do that is to make the […]

Good Advertising Pictures – Show Off Your Rental!

Good pictures are worth thousands of good advertising copy. A first impression ALWAYS lasts, and that applies to the first impression your rental property makes on the public. How would you give the best first impression? That’s right, it’s right there in the title: with GOOD PICTURES. You literally never get a second chance to […]

The Yin and Yang of Metro Detroit Rentals

Most cities in Metro Detroit are worlds apart. The Metro Detroit area is one of the most polarized areas in the nation. One part is populated with people who tend strongly to be low-income, low-education, and low-demographic. The other is populated with people who tend to fall much closer to the national averages in those […]

How to Get More Rent & Shorter Vacancies on the Cheap

More than cosmetics, a spiffy home protects a homeowner’s investment. Royal Rose Properties has a system for making sure that all of the necessary repairs get done before we try to move a new tenant into your home — but sometimes, doing more than is strictly necessary can be a big benefit to your bottom […]

Switching to ShowingHero: Good, Bad, and Beautiful

Technology can be the solution, but that’s after first defining what the problem is. Thanks to the loss of two once-great showing agents over the course of three months, Royal Rose Properties found itself faced with a dilemma: hire new agents and deal with all of the trial-and-error that comes with it, or find another […]

The DIY Landlord’s Guide to Taking Pictures of Your House

If you know what you’re doing, you can get some high-quality photos from the default camera app on your smart phone. So you’ve got a house, and you’ve got ad copy that you’re pretty sure will sell readers on seeing that house — but this is the Internet age, and copy alone doesn’t sell anything […]