Blog

Welcome to the Logical Property Management Blog. Below you'll find blog posts specific to Property Owners or Tenants to learn more about how we work and what you should be looking for.

2021-03-22

The Ultimate Real Estate Glossary: Letter Cs

  Have you ever paused reading a real estate article just to search the meaning of the terms and jargon they use? If you’re a landlord who’s just starting out, all the terminology can seem overwhelming at first.  That’s why we’ve put together this comprehensive list of jargon and terms in our Ultimate Real Estate […]

2021-03-01

The Ultimate Real Estate Glossary: Letter Bs

  New to the real estate industry? Knowing the right terms can help you learn faster, engage with your industry peers, and propel your real estate business further. Getting familiar with all the industry jargon usually takes some time, but this comprehensive real estate glossary makes it easy for you to walk and talk like […]

2021-02-22

The Ultimate Real Estate Glossary: Letter A

The real estate industry has so many terms, it truly is its own language! Most people will tell you to just learn the real estate glossary. as you go along—eventually, you’ll get the hang of it and pick up industry vocabulary. In reality, that takes a really long time. You don’t want to spend years […]

2020-12-07

What Will Happen to the Rental Industry if the Pandemic Lasts 2 Years?

What happens if the pandemic goes on for the next six months? The next year? What if it goes on much longer than we were originally expecting, and lasts another two years? With the way experts have been talking about the potentially slow delivery of a vaccine, that’s a possibility that’s starting to seem increasingly […]

2019-11-04

How To Make Extra Cash From Your Rental on Airbnb

Airbnb actually now has more listing than hotels have rooms! Short-term rentals have become a booming business for people looking to make a little extra money. Online platforms like Airbnb have seen an explosion of property owners listing their properties. The rapid growth stems from travelers now opting for short-term rentals over hotels for a […]

2019-10-21

How To Use Social Media To Promote Your Rental Property

Most property owners have moved away from traditional advertising campaigns, like print ads, and have started using some form of social media to help drive traffic. With billions of regular users and dozens of tools and apps at your disposal, you need to implement the right social media strategy for maximum exposure.  Target Your Audience […]

2019-10-07

Tips For Photo And Video When Marketing Your Rental

The strategies you do when marketing your rental is usually highly correlated to the quality of the applicants you will find yourself screening to fill vacancies. Since most prospects will view your website and other social media platforms first, you need to seduce them with attractive photos. To find the best renters, you want as […]

2018-11-19

Target Market Segments with Your Rental Ads, Part II

Flesh out the ideal renter that you visualize as you write and market your listing. Last week, we defined what exactly a ‘target market segment’ was, and also talked a bit about the relationship between features, benefits, and market segments. Now we’re going to tell you exactly how to pick out market segments for your […]

2018-11-12

Target Market Segments with Your Rental Ads, Part I

Understanding your target market will help you know how to cater to your prospects. If you want your rental advertisement to really be successful, you have to stand out from the sea of other similar rental advertisements in the minds of your readers. One of the best ways to do that is to make the […]

2018-11-05

Good Advertising Pictures – Show Off Your Rental!

Good pictures are worth thousands of good advertising copy. A first impression ALWAYS lasts, and that applies to the first impression your rental property makes on the public. How would you give the best first impression? That’s right, it’s right there in the title: with GOOD PICTURES. You literally never get a second chance to […]