Welcome to the Logical Property Management Blog. Below you'll find blog posts specific to Property Owners or Tenants to learn more about how we work and what you should be looking for.


How Long Does It Take? Vacant Property Edition

study found that closing times on real estate rentals are getting longer—on average it now takes 50 days. Royal Rose Properties does a lot of things for our owners. We manage renovation, repairs, marketing, inspections, move-ins and -outs, collections, evictions, and more. Each of those tasks takes time, but many owners don’t really have a […]


Identifying the ‘Target Market’ for Your Property

Realtors use the same strategies their competition is using and somehow expects better results. Any kind of post proposing to talk about ‘targeting’ a property advertisement has to begin with a caveat: do not take anything in this post as advising you to do anything that would violate the Fair Housing Act. That will get […]


Switching to ShowingHero: Good, Bad, and Beautiful

Technology can be the solution, but that’s after first defining what the problem is. Thanks to the loss of two once-great showing agents over the course of three months, Royal Rose Properties found itself faced with a dilemma: hire new agents and deal with all of the trial-and-error that comes with it, or find another […]


Big Challenges of Property Management: Applications Edition

People really just don’t apply themselves to their applications.’. When it comes to property management, every phase of the cycle has its own unique challenges. This month, we’re going to ‘go deep’ on a few of the most challenging areas of our business, talk about what our greatest challenges are, and how we’re currently trying […]


The DIY Landlord’s Guide to Taking Pictures of Your House

If you know what you’re doing, you can get some high-quality photos from the default camera app on your smart phone. So you’ve got a house, and you’ve got ad copy that you’re pretty sure will sell readers on seeing that house — but this is the Internet age, and copy alone doesn’t sell anything […]


The DIY Landlord’s Guide to Writing Property Ads

People hate being sold to by the stereotype of the used car dealer. So you’ve got a property that’s ready to have someone move in. So how do you get someone to move in without spending a boatload of money marketing it? This is exactly what the Internet is good for! So today we’re going […]


Why Isn’t My Property Renting? Part II: The Advertisement

If you don’t tell whats wrong with this sentence, start at the 101; OK? When an owner asks you why their property is still on the market after 10, 30, or even 60+ days, it’s easy to pore over a huge number of details looking for the ‘dead giveaway’ that tells you exactly what’s wrong. […]


How to Manage More Properties Without Going Nuts

But if you do go nuts, go Macadamia.   If you’re a DIY landlord and you’re currently managing several or maybe a dozen properties, chances are you’re either burning the rope at both ends, or you’re reaching the end of your candle. There’s just so many niggling details to take care of! Now, you’re probably […]


Increasing Curb Appeal on the Cheap

If a home’s lack of curb appeal crushes an applicant’s hopes, is ‘curb stomped’ the appropriate term? The best way to get a tenant into a rental home is to set the home up to rent itself. (That, and have a good ad writer to make sure the applicants see the house the same way […]


How to Write Rental Ads for Income Challenged Neighborhoods

Hint: low-income people are just like everyone else, but with less money. Advertising is all about matching the message you’re sending to the audience you’re sending it to. If you’re advertising a multi-million dollar villa on the French Riviera, you want your message to be focused on everything someone moving to the French Riviera wants: […]

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