Blog

2017-06-05

Broken Windows: A Theory on Tenant Respect for Property

Sorry, this is not the theory where defenestrating tenants makes them respect you more. In the late 60s, psychologist Phillip Zombardo did a fascinating experiment. He took a car and parked it on the side of the street in the Bronx, and an identical car in the same situation in Palo Alto. His goal was […]

2017-05-29

How to De-Neutralize Your Rental

Greige. Zombie pirates. Greige. Zombie pirates. You decide. It’s common practice among property managers, landlords, and home sellers to ‘neutralize’ a home’s décor between tenants. That is to say, the common wisdom is that all traces of personality or recognizable style should stripped down as much as possible, from exchanging decorative Disney switch plates for […]

2017-05-29

DIY Landlords & the Power of Formality II: Not Being a Jerk

It’s easy to be nervous about being a jerk to your friends — but they’re not just your friends, they’re also your tenants. The #1 reason why folks who are landlording their friends and family prefer informality in their dealings is simple: they don’t want to be seen as a jerk. It’s easy to become […]

2017-05-22

DIY Landlords & the Power of Formality, Part 1: Why Worry?

It’s OK to relax, isn’t it? They’re your friends, right? DIY landlords have to do everything that a property management company does, and that’s a pretty long list. (Check our last post for a good example!) The advantage that a DIY landlord has is that they frequently don’t have to be as formal as a […]

2017-05-15

What Does Your Flat-fee Property Manager Actually Manage?

There are a surprising number of different answers to this question. Be careful! Metro Detroit’s rental scene has exploded right along with the rest of the country, and as you might expect, the property management industry has exploded right along with it. We have all manner of property management companies, from the full-service mega-corporations that […]

2017-05-08

Pre-Move-Out Inspections (and Why You Should Care)

Yes, you still need to do a Move-Out Inspection as well. A lot can change between ‘someone’s home’ and ‘no one’s home!’ One of the more annoying aspects of property management is the need to perform inspections when the tenant is still living in the home. Sometimes, it’s easy — but more often than not, […]

2017-05-01

SEO for Property Managers: A Primer, Part V: Synergy

Synergy is the quality of many things coming together to create a total more powerful than the sum of its parts. Also makes fabulous earrings. Last Time: Social Media & SEO OK, we’ve spent four weeks now on a brief glance at all of the aspects that go into optimizing your website for maximum search […]

2017-04-24

SEO for Property Managers: A Primer, Part IV: Social Media

Facebook asks, “What’s on your mind?” Twitter, “What’s happening?” Instagram asks “What did you have for dinner?” — and Pinterest asks “how many pictures of a macramé owl can you really comment on in a single lifetime?” Last Time: Off-Page SEO On to part four of our five-part series on SEO for Property Managers. Over […]

2017-04-24

The Ultimate Way to Clean Your Rental’s Carpets

Not including spending hundreds of dollars on a professional or thousands of dollars on all new carpet. You move into a rental, and you go about your daily life for a while. Maybe a few months, maybe a few years. One day you look down and you realize that something has changed. Perhaps it was […]

2017-04-17

SEO for Property Managers: A Primer, Part III: Off-Page SEO

Why and how would you need to do a bunch of stuff on other people’s web pages in order to boost your own page’s rankings? The answer is in the links. Last time: On-Page SEO. In part I, we talked about how SEO for Property Managers has changed in the past decade, and part II […]

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