Synthetic Engine Oil! No, no, it’s Self-Employment Opportunity! Wait, it’s, ah, it’s — Seasoned Equity Offering! Just kidding, it’s Search Engine Optimization, of course. Marketing in the modern world is vastly different than it was even just a decade ago. Untargeted advertising spread over the widest possible area — radio commercials, TV spots, and […]
Turns out, you can’t learn everything you need to know from Cookie Monster. Eating well isn’t difficult — but eating well without blowing a load of money can be. To help our renters with their budgets and their well-being, we’ve put a few clutch tips together for keeping your budget tight while also keeping your […]
We’re exploring the difference between how old someone is and which generation they were born into. In Part 1, we talked a bit about how it’s possible to ‘target’ a rental ad to one of the three major age groups (18-35/36-65/65+) by emphasizing different values for yourself and your home. Today, we’re going to talk […]
We’re exploring the difference between how old someone is and which generation they were born into. There’s a lot of material on the Internet about how to market to ‘Millennials.’ We’ve even written some of it ourselves! After seeing a killer video by serial preconception-destroyer Adam Conover, we’ve started to reconsider what exactly all of […]
The other shoe is waiting…except it’s several thousand shoes. Detroit mayor Mike Duggan recently unveiled his State of the City address, in which he revealed (among many other things). The city will be resuming its suspended policy of tearing down large swaths of abandoned, empty homes. The plan is to demolish some 10,000 homes over […]
Detroit isn’t even near the top! Nearly half of all renters in the U.S. are housing cost burdened, according to the Joint Center for Housing Studies at Harvard. But what does that mean? The U.S. Department of Housing and Urban Development defines households spending more than 30% of their income on housing-related costs, such as […]
Jumping jacks ain’t it. Royal Rose Properties has a decent supply of flats — that is, duplexes where each floor is a different unit. And like any apartment-building landlords, we do get our fair share of complaints that the neighbor upstairs is training Clydesdales in their living rooms between midnight and 2AM most of the […]
QoL+RoI FtW! Some people choose to be landlords; others have landlordship thrust upon them. The first group tends to embrace the challenges of landlording — they’re playing the game to achieve peak profit margins. The second group often simply wants to make a little side money without having to put a lot of effort in. […]
As opposed to marketing to tenants, which is a very different manner. When you’re striving to grow a property management business, you have essentially three groups of ‘investor clients’ that your marketing efforts can target: Property owners who never really intended to manage a rental, but ended up with a spare home or two that […]
We talk to LOTS of people. At Royal Rose Properties, we like to say that we have three different groups of clients: our owners, our tenants, and our contractors. What we mean by ‘clients’ is that when we find a good owner, tenant, or contractor, we want to invest in that relationship and treat them […]