Blog

Welcome to the Logical Property Management Blog. Below you'll find blog posts specific to Property Owners or Tenants to learn more about how we work and what you should be looking for.

2017-04-10

SEO for Property Managers: A Primer, Part II: On-Page SEO

Some of this is more accurately described as “on-site,” but that just gets confusing, so we’ll stick with the on-page/off-page categories.   Last Time: What Is SEO? Welcome to part 2 of our five-week-long primer on SEO for property managers.  This week, we’re talking about the kinds of optimizations you can perform on your company’s […]

2017-03-27

Segmenting the Rental Market, Part 2: Generations

We’re exploring the difference between how old someone is and which generation they were born into. In Part 1, we talked a bit about how it’s possible to ‘target’ a rental ad to one of the three major age groups (18-35/36-65/65+) by emphasizing different values for yourself and your home. Today, we’re going to talk […]

2017-03-20

Segmenting the Rental Market, Part 1: Age-based Marketing

We’re exploring the difference between how old someone is and which generation they were born into. There’s a lot of material on the Internet about how to market to ‘Millennials.’ We’ve even written some of it ourselves! After seeing a killer video by serial preconception-destroyer Adam Conover, we’ve started to reconsider what exactly all of […]

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