If you don’t want to return their funds, you can’t legally call them a “deposit”! As a do-it-yourself landlord, there are a lot of small lessons that are often learned too late by trial and error. This month, we’re going to cover some — the ones that deal with the most treacherous of terrains: collections […]
Property managers have a particular set of skills…. Here are a couple of short anecdotes of times when someone at our property management company had to do some genuine detective work in order to fulfill a role that seems like it should be a fairly straightforward set of tasks — just to show you the […]
Flesh out the ideal renter that you visualize as you write and market your listing. Last week, we defined what exactly a ‘target market segment’ was, and also talked a bit about the relationship between features, benefits, and market segments. Now we’re going to tell you exactly how to pick out market segments for your […]
Understanding your target market will help you know how to cater to your prospects. If you want your rental advertisement to really be successful, you have to stand out from the sea of other similar rental advertisements in the minds of your readers. One of the best ways to do that is to make the […]
Good pictures are worth thousands of good advertising copy. A first impression ALWAYS lasts, and that applies to the first impression your rental property makes on the public. How would you give the best first impression? That’s right, it’s right there in the title: with GOOD PICTURES. You literally never get a second chance to […]
Here is the formula: Drive to the apartment rental office, fill out an application, they run your credit, you sign a lease and move in next day — but wait, there’s more! Hi, I’m the Marketing Team Leader for Royal Rose Properties. I answer the phone every day, taking calls from people who are interested […]
What does a property management company do? The answer is simple: more than most people realize. What does a property management company do all day? It’s a legitimate question – and here’s the answer, in all its complicated glory. The basic process of a property management company goes like this: Owner Intake: We add a […]
Most cities in Metro Detroit are worlds apart. The Metro Detroit area is one of the most polarized areas in the nation. One part is populated with people who tend strongly to be low-income, low-education, and low-demographic. The other is populated with people who tend to fall much closer to the national averages in those […]
Finding new talent in the real estate construction and maintenance business usually means some amount of trial and error. The head of the Maintenance Department chatted with me about the struggles that his Department is facing lately, and we realized after a bit of chatting that the majority of their problems come down to the […]
Yes, we’re doing more much more than put a “for rent” sign on your property. Recently, our Marketing Department had an interesting interaction with an owner whose rental unit just wasn’t moving, for reasons that no one could control. The owner asked us if we could do anything extra in terms of emergency marketing to […]