We’ve found many properties have performance issues related to improper marketing. While For Rent signs may still attract potential tenants, online advertising statistically attracts better tenants and increasingly is the way to go. To compete and attract tenants a property’s unique characteristics need to be identified and properly promoted.
Our goal is to make your property stand out in its local marketplace, so it attracts the best tenants possible. We do that by studying your property and the local competition to identify your property’s unique features. Our marketing is then designed to promote those features.
To maximize turning inquiries into showings, we post every bit of relative information about your property online and have an online scheduling system which prospects can access 24/7/365. Qualifying prospects may also be allowed to view a property on their own, using software to validate their identity for security purposes. Otherwise, traditional agent showings are conducted.
We use analytics to monitor how your vacant property is doing in the marketplace by tracking the following data points:
- Web Views
- Online Inquiries
- Scheduled Showings
- Completed Showings
- Applications
This data is analyzed and compared to our accumulated database to identify potential areas of concern. This allows us adjust our marketing efforts and address challenges faster.