Crushing It on Zillow: Our Secret Sauce Revealed
Are We Bragging? Maybe. But We’ve Earned It.
At Logical Property Management, we love to talk about transparency. And what better way to back that up than by showing exactly how our listings are performing on Zillow?
It’s no small feat for us to say this, but we’re absolutely crushing it.
Our clients’ properties are consistently outperforming others in the Metro Detroit area by an average of 124.4%, thanks to our dedicated approach to rental marketing.
We manage hundreds of doors and bring over 30 years of experience to the table — but don’t just take our word for it. Instead, we’re opening up our Zillow dashboard to give you a peek behind the curtain.
Spoiler alert: It’s a humble brag, but with some serious merit. ✨
What’s Driving Results Like These?
The secret sauce behind our Zillow success is (drumroll, please): innovative, relentless rental marketing. Other property management companies might slap a listing together and hope for the best, but we go all in.
With an entire marketing department laser-focused on getting eyes on your properties, here’s what we do to ensure superior online visibility and faster rental turnovers.
Our Marketing Workflow in Action
- Unique, Descriptive Ads: Every rental listing deserves its own story. We craft detailed ads for each property, highlighting its unique features so it stands out across 20+ platforms.
- Advanced Rent-Readiness: First impressions matter—especially online. We verify that the property is in showable condition before launching any ads, maximizing its appeal.
- Professional Photos & Touch-Ups: High-quality images make all the difference. We watermark and enhance every photo to ensure our listings look irresistible. (Fun fact: data actually proves watermarking gets rentals off the market faster.)
- Data-Driven Rent Analysis: Guesswork? Not here. We use multiple data sources for rent pricing to ensure properties hit the market at competitive rates.
- Self-Scheduling Showings: Instant gratification is a must. Our self-showing tools allow prospects to schedule at their convenience, reducing barriers and increasing engagement.
The result?
More inquiries, faster leasing, and higher client satisfaction.
By the Numbers
We know all this sounds great, but what about the actual metrics?
We’ve gathered the data you care about most—here’s how our listings dominate Zillow.
1. Monthly Impressions (aka Eyeballs on Your Property )
For our single-family home (SFH) portfolio of 21 listings, we’re averaging an impressive 14,331 monthly impressions on Zillow.
Compare that to our competitors in Metro Detroit, who average only 8,415 impressions:
That’s a 70.3% improvement in visibility—and every impression is a potential tenant learning about your property.
More eyeballs = more opportunities.
2. Monthly Views (When They Click Through ️)
While impressions are great, they’re not the most important metric. Views tell you how many people liked what they saw enough to click.
Our combined listings average 1,023 views per month, compared to just 660 views for competitors:
That equates to an average click-through rate (CTR) of 7.1%, and nearly a 55% bump in listing engagement vs. our competitors in Metro Detroit.
But, given Zillow’s average CTR is just 1%, we’re actually out-performing the majority of listings on the platform nationwide by a considerable margin.
3. Monthly Leads (Seal the Deal )
Leads are where the magic really happens—and this is where we shine brightest.
Our portfolio generates an average of 83.5 leads per month, compared to only 24 leads for competitor listings:
That’s a whopping 248% advantage in potential tenant applications!
To put that into perspective, that means our competitors are generating just over 1 LEAD (not necessarily a successful viewing) per month, per listing on average. Whereas we are generating 3.98 leads, on average, per listing per month.
Plus, our streamlined systems are designed to turn these leads into viewings, then approved tenants, as fast as possible–reducing vacancy times and increasing your rental income.
Why We’re Different
Not to toot our own horn (okay, maybe just a little ), but it all comes down to our specialized approach.
At Logical Property Management, we keep marketing and property management separate—because they require wildly different skills. Our marketing pros don’t touch property maintenance or tenant issues; they’re focused solely on getting eyes on your property.
And it shows.
Other property management companies often lean on one-size-fits-all staff, but our data speaks for itself. With a dedicated marketing department, we leave no stone unturned in securing top-notch visibility and tenant interest for your rentals.
Results That Speak for Themselves
With 70.3% more impressions, 55% higher click-through rates, and over 248% more leads per month, it’s clear that our rental marketing strategy gives Metro Detroit landlords an unmatched advantage.
If you’re tired of extended vacancy times or working with a PMC that leaves you in the dark, it might be time for a change.
Contact us today for a free consultation, and let’s explore how we can optimize your portfolio for maximum returns and minimal headaches.